As noted here, every other phone has lots of logos for manufacturer, cell company, all over the front.  And who knows if someday they'll have to have an "Intel Inside" sticker like computers do.*

Apple is the one company where you don't see that, pure elegant screen on the front, and no cell company logo anywhere.  But actually, it would have made more sense if they had done their logo a bit differently--a subtle outline could have been used as the graphic on the home button instead of the rounded rectangle.

Not that it's hard to describe "press the home button" but "press the Apple button" is even easier :)

* Interestingly, Apple computers also use Intel chips but aren't covered with stickers like all the Windows computers I've bought in the past.